The wire
Season 2.Episode 5
Undertow.
- Stringer Bell: - Mr. Lucas, you got five minutes?
-Proff Lucas:- Absolutely.
- Stringer Bell: - There's something maybe you can help me out with.
-Proff Lucas:-I'll try.
- Stringer Bell: -What are the options when you got an inferior product in an aggressive marketplace?
-Proff Lucas:-If you have a large share of the market, you can buy up the competition.
- Stringer Bell: -And if you don't?
-Proff Lucas:-Reduce price to increase market share.
- Stringer Bell: - That assumes low overhead.
-Proff Lucas:- Of course, otherwise, you operate at a loss and worse, as your prices drop your product eventually loses consumer credibility. You know, the new CEO of WorldCom was faced with this very problem. The company was linked to one of the largest fraud cases in history. So he proposed
- Stringer Bell: - To change the name?
-Proff Lucas: -Exactly.
